Manual pagesAnalysis and evidence

Analysis and evidence

Explore findings while keeping the sample, source answers and limits in view.

Use the Results workspace

ViewUse it for
DashboardA study-level view of findings and response counts.
ResponsesIndividual answers and quality review.
ReportThe written deliverable and its saved versions.
DetailsQuestion-level findings and source evidence.
AnalyzeTables, measures, segments and quantitative comparisons.
ChatQuestions about the study with supporting evidence.

Keep the denominator visible

Before interpreting a number, check the question, segment, filter, base, missing answers and weighting. A question shown to 80 respondents has a different base from a study with 100 accepted responses.

Multiple-choice totals can exceed 100 percent because people can select several options. Percentages based on respondents and percentages based on selections answer different questions. Check the displayed unit.

Follow a finding to its source

Open the evidence behind a finding and read the relevant answer in context. Distinguish selected answers, source attributes, deterministic calculations and AI or researcher coding.

Not every measure has a transcript quote. A supplied demographic field should lead to its source record; an interview claim should lead to the answer or transcript that supports it. Check contradictory evidence as well as supporting examples.

Use the assistant carefully

Ask a specific question with the cohort and comparison you mean. Check the citations and the calculation scope before reusing an answer. AI-written summaries need researcher review, especially when the evidence is thin or mixed.

A saved analysis or report belongs to a particular snapshot. Changing a live filter should not be read as changing the scope of an earlier saved deliverable.