Your first study
A practical path from the question you need to answer to a report you can share.
Write a useful brief
Open Studies and create a study. State the decision, who should take part, the markets and language, and what a useful result would look like. Add a target sample and interview length if you have them.
Example brief We are choosing between two packaging concepts. Interview recent category buyers in Switzerland, in German. Compare first impressions and preference, and understand what makes each concept convincing.
Review the design
- Open Design. Review every question and remove anything that does not help the decision.
- Check screening, answer options, scales, concepts and follow-up prompts.
- Preview the respondent journey, including branches and the end of the study.
- Review any imported brief or AI suggestion before accepting it.
Background documents help shape the guide. They are not respondent evidence. See Study design.
Prepare and pilot
On Recruit, choose how you will reach people. Confirm targeting, quotas, contact permissions and costs. Run a small pilot to check the journey, completion time and the answers captured before inviting the full audience.
Review the launch checks shown in the study. Saving a draft or selecting an audience does not contact people. Send invitations or activate a provider only after the plan is approved.
Review and deliver
Use Fieldwork to monitor progress. In Results, review response quality, look at question-level findings and inspect the source evidence. Check the base and filters before interpreting a percentage.
Prepare the report, choose the delivery format and check the downloaded file. Keep the study, audience, fieldwork dates and analysis scope with every deliverable.